Case Study: Empowering ALJA Through Strategic Website Redesign

Client: Association of Liberian Journalists in the Americas (ALJA)
Industry: Non-Profit / Media Advocacy
Website Goal: Secure funding, attract donations, and boost organizational credibility

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The Challenge

The Association of Liberian Journalists in the Americas (ALJA), a media advocacy group of Liberian journalists living in the U.S., wanted to expand its influence and reach. They aimed to:

• Apply for grants and funding
• Accept donations and member dues online
• Engage meaningfully with other nonprofits and speakers

However, their outdated website had blank pages, lacked donation functionality, and didn’t tell their story effectively. The existing site didn’t reflect their mission or professionalism, hindering their credibility.

Project Goals

• Create a modern, professional, mobile-friendly website
• Clearly communicate ALJA’s mission, history, and impact
• Enable online donations and member dues payments
• Build trust with partners, funders, and members

The Solution

We began by gathering in-depth information about ALJA’s:

• History and mission
• Board and leadership
• Ongoing programs and community impact
• Partnerships and testimonials

We then designed a new site using the Oasis platform, built for performance and responsiveness. To streamline contributions and dues, we integrated Donorbox for secure online payments. The site was also fully SEO-optimized to support discoverability and long-term visibility.

Key Additions:

• Refreshed brand visuals and layout
• Interactive donation and payment system
• Clear navigation and storytelling elements
• Testimonial section to build trust
• Partner logos to enhance credibility

The Results

Shortly after the new website launched, ALJA reached out to their local congressional representative to request access to visit the White House and the Capitol Building in Washington, DC. The representative’s office immediately asked to review ALJA’s website.

Thanks to the professional redesign and clearly presented mission and impact, the representative was impressed and confident in ALJA’s credibility—and agreed to help secure access for the organization.

ALJA’s new site is now a cornerstone of their outreach:

• Increased trust and legitimacy
• Seamless dues and donation process
• A platform worthy of sharing with stakeholders and funders

Before & After Snapshot

Client Testimonial

“Thank you so much, Shvonne. I really really do appreciate all of your help and your patience as well with us because . . . there was a lot of struggle in getting information but you were very patient with us, and have been always there for us.”
— Joey Kennedy, President, ALJA

Ready to Redesign Your Nonprofit Website?

Whether you’re applying for funding, seeking donations, or wanting to tell your story more effectively, a strategic website redesign can be the game-changer.

Let’s build something powerful together. Get in touch and let’s take your nonprofit to the next level.